"CPP designation highlights select products made with traditional craft to support biodiversity & stewardship. This chocolate bar is made from extremely rare cacao, hidden for centuries along the Juruá River deep in the Amazon Rainforest. Caputo's Wild Jurua 70% is sponsored by the Caputo's Preservation Program, which fights to preserve wild cacao and its biodiversity. We can't let this heirloom fruit disappear." Also featured in Caputos blog: Fighting for Wild Cacao